Thursday, May 11, 2006

Moms beat dads. In this fascinating chart from Google, the blue line is the search traffic for "moms" and the red line is for the "dads." A lot more people are searching for the term moms, apparently. This tracks with most research reports (see a ClickZ story) on men's and women's web usage. Men and women spend about the same number of hours on the Internet, women are more interested in certain topics. Interested in comparing other topics? You can compare any two terms on the nifty tool available at the new Google Trends site. Note: remember to use the comma.


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